But on Facebook, some of my friends will casually re-share and then fiercely debate “facts” from uploaded JPEG files edited in Microsoft Paint - which is kind of like the informational equivalent of eating an already opened bag of Hot Cheetos you found in a dark alley, then offering it to everyone you care about without checking to see if there are maggots squirming inside. At Erewhon, the gulf between how thoughtful we are about food and how thoughtless we are about information yawns painfully wide.Īt Erewhon, the “alchemists” at the tonic bar prepare “Liver Love” and “Health Works” juice shots. We could use them in the journalism industry. How much research do you have to do before you spend $8 on a soy-free, sugar-free, gluten-free, GMO-free, vegan-ketogenic-paleo chocolate with adaptogenic herbs? When I went there last week, several people waited in long lines to purchase boxes that each appeared to contain exactly three roasted portabello mushrooms.įrankly, I’m jealous of customers like these. I find its customers to be dedicated, determined and disciplined. Actually, I feel real admiration for this place, because Erewhon is a testament to how much we care about what goes into our bodies and how much we’re willing to spend on it. You can spend $20 on a smoothie here, presumably because it comes with medium-chain triglycerides, collagen, lucuma and a coffee substitute called Dandy Blend (presumably because those things are good for you in some way). Shoppers, many of whom are celebrities or at least good-looking enough to be one, may be seen taking Irish moss as a blood purifier and considering gin’s effect on the skin. It’s the Whole Foods for people who think Whole Foods is a dump. Erewhon is a health food store founded by a Japanese couple in Boston that was later reborn as a higher-than-high-end grocery and cafe with five locations across Los Angeles. If you’ve never been, I highly recommend it. Recently I went to Erewhon for the first time, and I found myself fantasizing about a better future for the internet.
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